HEIDI MALDONADO

Shein X Designer

Heidi contributed to the development of Shein's Fall Textile Collection, strategically crafted to appeal to the fashion-conscious Gen Z audience.

Developed a dynamic branding concept for a coffee house brand, blending muted and playful aesthetics. Designed two versatile packaging options, including standard visual branding and bold, engaging designs for specialty flavors like vanilla lavender.

Additionally, edited a fast-paced commercial for YouTube and social media, creating a visually immersive experience that highlights both experimental flavors and classic roasts, effectively appealing to diverse demographics

Coffee house Project

Pattern Design

Heidi infuses every design with a bold and unconventional spirit, creating patterns that range from abstract explorations to striking contemporary statement pieces. Guided by a deep passion for art studies and vibrant textiles, her work reflects a thoughtful appreciation for color, form, and expression—resulting in creations that feel both personal and refreshingly unique

Wine Brand Project

Heidi explored wine brand identity and created a brand that blends playfulness with nostalgia. She brought the concept to life through a precise 3D-rendered model, delivering a visually compelling brand representation

Any Inquires? Lets Talk!

Let us cross paths - reach out and I can work on your next project together.